About
Highly accomplished Marketing Consultant with over 10 years of progressive experience in developing and executing high-impact marketing strategies across B2G, B2B, and B2C markets. Proven expertise in driving brand visibility, market share growth, and measurable ROI through data-driven digital campaigns, strategic project management, and effective team leadership. Adept at influencing key decision-makers and delivering results that align with business objectives.
Work
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Summary
Led comprehensive marketing and program management initiatives, driving brand visibility, stakeholder engagement, and measurable ROI for over 170 nationwide programs reaching 8,000+ electrical professionals annually.
Highlights
Managed 170+ nationwide training/certification programs annually, reaching over 8,000 electrical professionals and overseeing a team of 8 senior project associates across India.
Secured ₹50,00,000 in annual co-funding by establishing strategic collaborations with leading cable manufacturers and building relationships with 15+ state-level industry partners.
Directed comprehensive digital marketing efforts, including website management, PR, and social media, and tracked performance using analytics tools to optimize campaign impact.
Executed 20+ industry conferences, seminars, and workshops with full logistics and budget oversight, designing all event collaterals and post-event reports to evaluate success metrics.
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Summary
Coordinated production projects for 15+ clients, ensuring 95% on-time delivery and fostering client trust through transparent communication and strategic problem-solving.
Highlights
Served as primary liaison for 15+ clients, managing end-to-end project execution, including timelines, budgets, and deliverables, to achieve 95% on-time delivery.
Facilitated seamless coordination across creative, production, and technical teams, ensuring alignment on client expectations and project objectives.
Provided strategic insights that guided client decisions, identifying and capitalizing on upsell/cross-sell opportunities to significantly boost repeat business.
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Summary
Drove digital sales and marketing initiatives, optimizing website operations, expanding marketplace presence, and executing campaigns that significantly boosted online sales and brand visibility.
Highlights
Managed the upload of 500+ products and optimized WordPress backend for efficient order processing, enhancing website UX with clear CTAs and optimized product pages.
Expanded marketplace presence by managing 400+ listings across Amazon and Flipkart, significantly increasing product reach and sales channels.
Executed comprehensive SEO, content marketing, and social media strategies, successfully growing social media presence from scratch to enhance brand awareness and generate leads.
Developed engaging content, including blogs, videos, and social posts, and designed marketing collateral to effectively highlight product USPs and sharpen brand positioning.
Languages
English
Hindi
Marathi
Gujarati
Skills
Marketing Strategy
Strategic Planning, Market Research, Campaign Management, Brand Positioning, Campaigns.
Digital Marketing
SEO, Social Media Marketing, Content Marketing, Email Marketing, Website Management, Google Analytics, Google Search Console, SEMrush, Hootsuite, Buffer, Sprout Social, Meta Business Suite, Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager, Mailchimp, Brevo, Kalreya.
Project & Program Management
Program Management, Project Management, Vendor Management, Event Management, Timelines, Budgets, Deliverables, Client Management.
Content & Design
Content Creation, Storytelling, Canva, Adobe Creative Suite, Illustrator, Marketing Collateral.
Business Development
Strategic Growth, Upsell, Cross-sell, Result Driven.
Soft Skills
Team Leadership, Communication, Problem-Solving, Negotiation, Time Management, Organization, Creative Thinking, Innovation, Active Listening, Adaptability.
Tools & Software
WordPress, Microsoft 365, Word, Excel, PowerPoint, Outlook.